You indoor tanners, you've patronized your local tanning establishment and at, some point, made a tanning lotion purchase. Prices run the gamut. You don't have to spend a lot to get results when using lotion. The better quality the ingredients, the more you'll spend. The truth is, adding a lotion helps you achieve your results faster at a rate of 60% more than you would without lotion.
You decide that your spending to much, your friends say, "don't pay the salon prices, I paid a fraction of the price for my lotion online", so you venture to the Internet looking to "score big" at some of the "big name" online retailers. "That's a great price", you say, "how can I go wrong"? You make your purchase and wait for your lotion to arrive. On your next visit to your tanning establishment you're feeling pretty good, and your thinking..."gotcha"! "I didn't have to pay salon price for 'my' lotion"! New Sunshine Products is informing those who make online purchases from anyone that is not a certified salon, that these products are often counterfeit, contaminated, old or expired products that may not be safe to use. The reality is online lotion sales are hurting brick and mortar stores and effecting their livelihood, and in the end, effect tanning prices overall.
New Sunshine Products manufactures some of the top selling brands in Indoor Tanning Lotions. Names like Designer Skin, Swedish Beauty, Australian Gold and California Tan. They are trying to educate customers and combat these illegal sales, as their products are designated as being sold exclusively in brick and mortar salons.
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Here is what New Sunshine Products is telling their customers:
Message to our Customers
July 5, 2011
Dear Valued Customers:
We want to thank you for choosing a professional tanning salon that offers one or more of our products in its salon. For several years, we have followed a salon only distribution policy, which means that our products are prohibited from being sold outside of professional tanning salons or directly to consumers online. We ask for your support in purchasing your lotions from your local salon. You may ask, "Why?
First we believe our products produce optimum results when chosen and sold by trained tanning salon professionals who best understand clients' tanning needs and objectives. These salons professionals are trained by our training staff and will ensure that you get the best product suited for your skin type and tanning needs.
Second, products which you may find online are many times counterfeit, contaminated, old or expired products that may not be safe to use. We often receive reports from dissatisfied consumers who have purchased products outside of their professional tanning salon, only to find it to be not genuine. Purchasing lotions from your tanning salon ensures that not only your salon, but the manufacturer, stands behind the quality of the product.
We thank you for your support of our brand and your local tanning salon.
Sincerely,
Tracy Ring
Vice President of U.S. Sales Indoor
Indoor Tanning lotions produce optimum results when chosen and sold by trained tanning salon professionals who understand their clients’ tanning needs and objectives. Salon owners rely on lotion sales not only to provide a means for their customers to obtain optimal results in their tanning process, but have the revenue factored into their overall business plan, and decreased lotion sales may cause them to revise that plan in order to meet revenue shortfalls do to online lotion sales.
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